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SITE Global President Rajeev Kohli’s visit | 07

SITE Turkey hosted Rajeev Kohli, President of SITE Global

Rajeev Kohli, President of SITE Global, met with the members of SITE Turkey Chapter and guests to share his expertise on the tourism sector, on Thursday, April 7, 2016, from 10:00am to 12:00pm at the Marina Room of The Grand Tarabya Hotel.

Rajeev Kohli is the first President of SITE Global from Asia and took this position in 2016. He has been in working in tourism for over 22 years and introduced himself as an ice cream lover and DMC and the director of the most awarded agency in its line. Rajeev gave this presentation in Egypt two years ago and last week in Kashmir. He came to Istanbul to share his experiences and expertise on crisis management with this group. Rajeev talked about the advantages of being a member of SITE Global, that he is a member since 2005 and which he referred to as family. He said every member has his/her own reasons to be a member; including "finding connections to get results, to drive business, to stay educated and achieve more, stay informed and gain a competitive edge, to strengthen the brand, be recognized, mentoring across boarders, serve the industry and be a part of the bigger picture, push the boundaries and discover the world or simply belong.

Rajeev continued with his words mentioning that the tourism industry always has to function in a chaotic environment and people always look at the empty glass. He said these incidents will always happen and how we approach them matters. Using social media and other media resources effectively is very important in a time of crisis.

Rajeev thanked the board of SITE Turkey Chapter and advised the guests to reconsider the benefits of being a member of SITE Global before the Q&A session.

During Q&A, founder and owner of EventUsta, Ms. Serap Karadere asked Rajeev how he received support from SITE Global during the time of a crisis and how we could ask for support; to which Rajeev replied emphasizing the importance of communication. He said he would publicize this on social media and also will talk about it in IMEX as well. He advised the board to contact and inform SITE Global about the SITE Turkey's activities on a regular basis. Preparing a Facebook page and getting support from young people in promoting the country is a good start. When Ms. Karadere mentioned the Istanbul Vibes group founded for brainstorming to promote Istanbul, Rajeev immediately suggested contacting Ms. Julie Johnson.

Mr. Kerim Sipahiler, the current President of SITE Turkey Chapter, told Rajeev that there two sides to cutting the marketing expenses and it should be approached accordingly. Rajeev advised the members to use the market researches conducted by SITE Global, which could be found on the website. He added that the finance people tend to cut the expenses, not the marketing directors.

We, as SITE Turkey Chapter, are honored to host this special meeting, where Rajeev Kohli, the President of SITE Global, offered his solutions, opinion and ideas to destinations that are going through rough times. We also would like to thank The Grand Tarabya Hotel for their support and hospitality for this meeting.


9 °C


  • Seyrantepe Mah.İbrahim Karaoğlanoğlu Cad.
    Yayıncılar Sok. Sözügeçer İş Merkezi No:7/1
    Kağıthane/ İSTANBUL